Background

Iron Mountain initially approached us for a campaign. They liked the campaign's look so much that it became a global rebrand.

Challenge

Rebranding a company worldwide in less than six months was no small task. The rebranding extended from internal structures to externally visible and even iconic trucks used for secure data collection.

Solution

"Elevate the power of your work" was the rallying cry for Iron Mountain's wide range of services and modernization of its look and feel. To launch this change, we created a companion brand launch video.